Pablo Gubelin spent years building things for the web. Websites, tools, digital products. He knew how the internet worked from the inside.
And that is exactly why what he kept seeing bothered him so much.
In Buenos Aires, a café that had been serving the same neighbourhood for a decade did not show up on Google Maps. In Jakarta, a boutique gym with real trainers and loyal members was invisible to anyone who had not already heard about it by word of mouth. A small clinic doing genuinely good work had no web presence at all. Not a bad one. None.
These were not businesses that had failed. They were businesses that had never been given the right tools.
The solutions that existed were designed for someone else. Agencies charging thousands a month. Platforms built for influencers managing their online following, not business owners trying to be found by customers two streets away. Complicated dashboards that assumed you had a marketing team to run them.
Nobody had built the thing that actually needed to exist.
So we did.
We called it Linkgrove. The name came from watching mangrove forests along the coast of Indonesia, where the roots of different trees grow together beneath the surface into one connected system. From above, everything looks separate. Beneath, it is all one thing.
That is the idea behind Linkgrove. Your minisite, your Google presence, your WhatsApp setup, your visibility on AI search tools: not separate tasks on a to-do list but one connected system, each part making the others work better. When a customer searches for a business like yours on Google, or asks ChatGPT for a recommendation nearby, every part of that system is working at once. That is what gets you found.
We built Linkgrove to give local business owners that system in one place, in ten minutes, starting free. Without needing a developer, an agency, or a background in digital marketing.
The businesses that deserved to be found should be the ones that show up. We are working on making that true.
We are a small team of builders headquartered in the United Kingdom.