Is WhatsApp Business free?
Quick Answer
WhatsApp Business is free for users of the mobile app to message customers, but message fees apply for businesses that use the WhatsApp Business API or send professional notifications.
Understanding the pricing model of WhatsApp is key to leveraging it for your business without unexpected costs.
Free vs Paid features
- Mobile App (Free): Messaging, profiles, and basic automation are free for small businesses.
- API (Paid): For larger businesses that need high-volume automated messaging, API usage carries message-based fees.
- Marketing Messages: Sending mass promotional or marketing notifications often attracts a per-message fee.
Free App Usage
For most local businesses, the standard WhatsApp Business app is a powerful, free tool to connect with customers and provide support.
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