Do I need a website if I have a GBP?

Quick Answer

A Google Business Profile (GBP) is excellent for discovery, but a website provides a professional destination for your service details, pricing, and high-conversion contact buttons.

While a GBP puts you on Google Maps, a website tells your story and sells your services.

Pros of having both

  • Trust: Customers see a website link as a sign of a professional business.
  • Information: You can provide detailed service descriptions and pricing that don’t fit in a GBP.
  • Conversion: A website can include a WhatsApp or booking button to convert searchers into customers.
  • Google Optimization: Linking to a professional website can help your GBP rank higher in search results.

The perfect balance

Having a GBP for discovery and a website for conversion is the gold standard for every local business.

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